AMP HTML are web pages designed to load near instantaneously. With mobile devices as the leader in internet access today, Google and many other companies have created the AMP project. Google best explains it as quote; ” For many, reading on the mobile web is a slow, clunky and frustrating experience – but it doesn’t have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.”
AMP HTML is a subset of HTML for authoring content pages such as news articles, blogs and products in a way that guarantees certain baseline performance characteristics. If you’re looking to optimize your site or client’s websites for speed. AMP is the way to go. For and introduction to AMP HTML see the video below. For more details see the ampproject.org website.